Sitaram Poswal, born in Khirni village of Sawai Madhopur, Rajasthan, is dedicated to constructing and maintaining cow shelters even in arid regions. His commitment to cow service (Gau Seva) is deeply rooted in Indian culture where cows hold a revered place. He believes cow service is not just religiously significant but also socially and economically beneficial.

In Indian families, cow's milk is considered the best after mother's milk, making cows an integral part of their lives. Sitaram Poswal Gau Sevak has devoted his life to this cause, feeding and serving cows daily, especially on his birthday. Through his NGO, P.G. Foundation, he has renovated many cow shelters in Sawai Madhopur and Tonk districts.

Inspired by the tale of King Dilip, who offered himself to save a cow, Sitaram emphasizes the need to protect cows from urban hazards like plastic consumption. He believes that organized cow service can enhance rural economic stability, providing families with nutritious milk and economic self-reliance.

Recognized for his efforts, Sitaram Poswal now serves as Vice President of the OBC Morcha in the Bharatiya Janata Party. Despite his political and business engagements, his dedication to Gau Seva remains unwavering. His work inspires many, proving that rural upliftment and cultural preservation can go hand in hand.