Air Canada provides a range of options for upgrading your seats on Air Canada. So, if you've booked a primary seat and would like to upgrade, you can do that through your elite status, miles, or points.
To upgrade on an Air Canada flight, follow these steps:
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Check Eligibility: Ensure your booking qualifies for an upgrade (Air Canada may email an invitation).
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Access Portal: Use the link from the email or visit Air Canada's website.
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Select Flight: Choose the flight to upgrade.
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Enter Bid: Set your bid within the suggested range.
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Submit Bid: Confirm your bid and wait for a decision.
For more info about Air Canada Seat Upgrade, visit their official website or read the blog provided by Airlines Group Travel mentioned at link.